The Super Bowl means something different for everyone, especially if your favorite team is playing, but for big automakers like Chevrolet, the Super Bowl is a chance to reach millions of customers. With the price of a 30 sec ad increasing every year it's important to make sure your ad counts.

In Chevrolet's case they bought five ad spots to ensure maximum exposure. Joel Ewanick, the Global Chief Marketing Officer...

GMC is primed and ready to show off its latest 2012 GMC Acadia at the Chicago Auto Show during the second week in February. Some GMC fans were wondering why the new Acadia was not introduced during the Detroit Auto Show just a few weeks ago. Here at Pirtle & Howerton we believe GMC was waiting for the Chicago show because its better known for showing new trucks...

Attention safety-minded drivers: The Ford Fusion will be safer than ever for the 2013 model year with the addition of a lane-departure warning system. With origins in Japan, the potentially life-saving feature is typically reserved for luxe-car consumers willing to pay a premium for the feature. So yes, this is a very BIG deal.

How exactly does the lane-departure system work? A digital camera and imaging sensor mounted on the car's rear windshield recognizes?

Buick's latest models, like their all new 2012 Buick LaCrosse have not only renewed consumer faith in this all-American company, but they've brought new buyers into Pirtle & Howerton in Shelbyville, TN. And this is only the beginning.

In the market for a new car? Why not choose one that is highly fuel efficient, eco conscious and backed by the highest consumer-satisfaction rating in the entire market? There is but one vehicle that fits these criteria, today... It's the Chevrolet Volt rated number-one in customer satisfaction in a recent study comprised of well over 300k Consumer Reports' readers who own a new vehicle, model year 2009-2012...